It’s been a little while since our last update, but we’ve been hard at work to help organizers run smarter, more effective campaigns.
Just in case you haven’t checked out the platform recently: Daisychain is an organizing CRM focused on bringing together data, outreach, and automated workflows – all in one place.Here are a few new features to help you do that even better:
⚡ Automations INSIDE a Pathway
Daisychain lets you build structured, stage-based supporter journeys which we call Pathways.
You’ve always been able to add people to a Pathway using an Automation, but with our latest update, you can trigger Automations when someone moves within a Pathway.
For example, when someone in my Volunteer Recruitment Pathway moves from the “Supporter” stage to the “Volunteer” stage, you can trigger an Automation to:
- Tag a contact as “Volunteer”
- Assign them to an Organizer
- Send a personalized message from that Organizer inviting them to the next Volunteer Training event on Mobilize
To use this new feature, just click the lightning bolt icon (⚡) on top of any Pathway and start building!
🌈 Pathway Glow-Up: Colors + Recent Pathway List
Pathways are where you track progress, from recruitment to leadership development. We’ve made them easier to manage:
- Add color labels for visual clarity
- Jump back into recently viewed Pathways from the main list
Small upgrades that have big usability gains for organizers using Pathways every day.
🤝 Anonymized Data Co-OpYou can now opt in to anonymously share and receive engagement activity from other organizations using Daisychain. If you do:1. You’ll be able to build a list of people that are already in your Daisychain account that are active and engaged in other accounts that have also opted into the co-op – without ever sharing contact info.
2. You'll be able to better target to high-interest contacts. The Anonymized Data Co-Op helps you reactivate lapsed supporters and run more effective campaigns with higher ROI.
Unlike other data-sharing models, Daisychain’s Co-Op is opt-in, anonymized, and limited to people already in your account – so you can improve targeting without compromising supporter privacy.
If you'd like a quick walkthrough of anything new (or a broader demo of what Daisychain can do), just feel free to schedule a call.
